how to pre order iphone 17, The iPhone 17 series, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, is set to be unveiled at Apple’s “Awe Dropping” event on September 9, 2025. With anticipated upgrades like advanced camera systems, a new A19 Pro chip, and a sleek design, excitement is high for Apple’s latest flagship lineup. To help you secure your device as soon as possible, this guide outlines how to pre-order the iPhone 17, expected timelines, and tips to ensure you get your preferred model on release day.
When Can You Pre-Order the iPhone 17?
Based on Apple’s consistent release patterns, pre-orders for the iPhone 17 series are expected to begin on Friday, September 12, 2025, at 5:00 a.m. Pacific Time (8:00 a.m. Eastern Time, 1:00 p.m. BST), three days after the announcement. The official release date, when devices are available for delivery or in-store pickup, is likely to be Friday, September 19, 2025. These dates align with previous iPhone launches, such as the iPhone 16 (pre-orders on September 13, 2024, and release on September 20, 2024).
Where to Pre-Order the iPhone 17
You can pre-order the iPhone 17 series through several channels, each offering different benefits depending on your preferences:
- Apple’s Official Website or Apple Store App:
- Why Choose Apple? Direct pre-orders from Apple provide access to the “Get Ready” feature, which allows you to pre-select your model, storage, color, and payment options as early as September 9, 2025. This streamlines the checkout process when pre-orders go live. Members of the iPhone Upgrade Program can also complete pre-approval steps for faster checkout.
- Steps:
- Visit apple.com or open the Apple Store app.
- On September 9, use the “Get Ready” feature to select your iPhone 17 model, storage, color, and accessories, and set up payment or AppleCare+.
- On September 12 at 5:00 a.m. PT, log in and complete your purchase with a single tap.
- Choose delivery (expected September 19) or in-store pickup (available from September 19 at Apple Stores).
- Mobile Carriers:
- Major carriers like Verizon, AT&T, T-Mobile (in the US), Sky Mobile, EE, Vodafone (in the UK), and others in Canada and globally will offer pre-orders starting September 12, often with trade-in deals or contract plans. For example, last year, Sky Mobile offered the iPhone 16 Pro Max for £39/month with no upfront cost, and similar deals are expected for the iPhone 17.
- Steps:
- Check your carrier’s website or app for pre-order promotions starting September 9 or 10.
- Verify eSIM compatibility, as iPhone 17 models in the US are eSIM-only. Contact your carrier to switch from a physical SIM if needed.
- Select your plan, trade-in options, and complete the pre-order on September 12.
- Retailers:
- Retailers like Amazon, Best Buy, Target, Currys (UK), and others will offer pre-orders starting September 12. These retailers may provide trade-in programs or bundle deals, such as Amazon’s trade-in offering up to £599 off last year.
- Steps:
- Visit the retailer’s website or store on September 12.
- Select your iPhone 17 model and check for any promotional offers, such as discounts on accessories.
- Complete the purchase, choosing delivery or in-store pickup.
- Luxury Retailers like Craft by Merlin:
- For those seeking customized iPhone 17 models (e.g., 24K Gold or Alligator Leather editions), Craft by Merlin offers pre-orders with a low deposit (100 AED or $27) and free worldwide delivery within 2–3 weeks of the official launch.
- Steps:
- Visit craftbymerlin.com.
- Select your model, customization (e.g., gold plating, engraving), and pay the deposit.
- Pay the balance closer to the release date and receive updates on customization progress.
Tips for a Successful Pre-Order
- Prepare Early: On September 9, use Apple’s “Get Ready” feature or check carrier/retailer websites to pre-select your options. This saves time when pre-orders go live, as high-demand models like the iPhone 17 Pro Max often sell out quickly.
- Check Trade-In Options: Apple offers up to £645 off with eligible trade-ins, while carriers and retailers like Amazon may provide similar deals. Ensure your old device is backed up and ready for trade-in.
- Be Ready for eSIM: If you’re in the US and using a pre-iPhone 14 model, confirm with your carrier that you can switch to an eSIM before pre-ordering.
- Monitor Stock: If you miss the first pre-order wave, check Apple Store or retailer websites daily for restocks. Some users have canceled pre-orders to buy in-store if pickup dates are delayed.
- Act Fast for Customization: Luxury editions from Craft by Merlin, like the 24K Gold iPhone 17 Pro Max, are limited and require early pre-orders to secure.
- Consider Pickup for Faster Access: Opt for in-store pickup on September 19 at Apple Stores or retailers like Best Buy to avoid delivery delays.
What to Expect from the iPhone 17 Series
The iPhone 17 series is rumored to include:
- iPhone 17: 6.3-inch display, A19 chip, 120Hz ProMotion, 24MP front camera.
- iPhone 17 Air: Ultra-thin 5.5mm design, 6.6-inch OLED display, single rear camera.
- iPhone 17 Pro/Pro Max: Half-glass, half-aluminum chassis, triple 48MP cameras with 8x optical zoom, A19 Pro chip, 12GB RAM, vapor chamber cooling.
- Pricing: Expect a $50–$100 price increase, with the iPhone 17 starting at $849–$899, iPhone 17 Pro at $1,049–$1,099, and iPhone 17 Pro Max at $1,199–$1,249, often with higher base storage (256GB).
Final Thoughts
Pre-ordering the iPhone 17 requires preparation to secure your preferred model, especially with high demand for Pro and customized editions. By using Apple’s “Get Ready” feature, checking carrier deals, or exploring luxury options like Craft by Merlin, you can streamline the process. Mark your calendar for September 12, 2025, at 5:00 a.m. PT, and follow the steps above to ensure your iPhone 17 arrives on release day, September 19, 2025. For the latest updates, watch Apple’s keynote on September 9 via apple.com, YouTube, or the Apple TV app.